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Baek, Jung-han
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Accounting for causality when measuring sales lift from tel.. 

, In: Journal of advertising research / Advertising Research Foundation
television campaigns are shown to be more effective for lig... 
Assael, Henry ; Ishihara, Masakazu ; Kim, Baek Jung. (2021)  1 - p. 3-11
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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