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Berger, Jonah
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1

How language shapes word of mouth's impact:

, In: Journal of marketing research / American Marketing Association
Packard, Grant ; Berger, Jonah. (2017)  4 - p. 572-588
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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2

Valuable virality:

, In: Journal of marketing research / American Marketing Association
Akpinar, Ezgi ; Berger, Jonah. (2017)  2 - p. 318-330
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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3

Broadcasting and narrowcasting 

, In: Journal of marketing research / American Marketing Association
how audience size affects what people share 
Barasch, Alixandra ; Berger, Jonah. (2014)  3 - p. 286-299
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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4

Das gefährliche Spiel mit der Provokation:

, In: Harvard-Business-Manager
Berger, Jonah. (2014)  8 - p. 14-15
Copies: Zentrale; TB BHV; TB Wirtschaft;
 
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5

What makes online content viral?:

, In: Journal of marketing research / American Marketing Association
Berger, Jonah. (2012)  2 - p. 192-205
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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6

How attribute quantity influences option choice:

, In: Journal of marketing research / American Marketing Association
Sela, Aner ; Berger, Jonah. (2012)  6 - p. 942-953
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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7

Visual influence and social groups:

, In: Journal of marketing research / American Marketing Association
McShane, Blake ; Bradlow, Eric T. ; Berger, Jonah. (2012)  6 - p. 854-871
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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8

Signalwirkung:

, In: Harvard-Business-Manager
Berger, Jonah. (2012)  6 - p. 16-17
Copies: Zentrale; TB BHV; TB Wirtschaft;
 
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9

Der Ehrgeiz der Zweitbesten:

, In: Harvard-Business-Manager
Berger, Jonah. (2011)  12 - p. 12-13
Copies: Zentrale; TB BHV; TB Wirtschaft;
 
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10

Can losing lead to winning?:

, In: Management science
Berger, Jonah ; Pope, Devin. (2011)  5 - p. 817-827
Copies: Zentrale;
 
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11

What drives immediate and ongoing word of mouth?:

, In: Journal of marketing research / American Marketing Association
Berger, Jonah ; Schwartz, Eric M.. (2011)  5 - p. 869-880
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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12

Positive effects of negative publicity 

, In: Marketing science
when negative reviews increase sales 
Berger, Jonah ; Rasmussen, Scott J.. (2010)  5 - p. 815-827
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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13

Dogs on the street, Pumas on your feet 

, In: Journal of marketing research / American Marketing Association
how cues in the environment influence product evaluation an... 
Berger, Jonah ; Fitzsimons, Gráinne. (2008)  1 - p. 1-14
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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14

Bitte ändere dich!:

, In: Harvard-Business-Manager
Berger, Jonah. (2020)  7 - p. 90-91
Copies: Zentrale; TB BHV; TB Wirtschaft;
 
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15

Why do some advertisements get shared more than others? 

, In: Journal of advertising research / Advertising Research Foundation
quantifying facial expressions to gain new insights 
McDuff, Daniel ; Berger, Jonah. (2020)  4 - p. 370-380
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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