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Journal of marketing research / American Marketing Association
1
How language shapes word of mouth's impact:
, In:Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing research / American Marketing Association
2
Valuable virality:
, In:Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing research / American Marketing Association
3
Broadcasting and narrowcasting
, In:how audience size affects what people share
Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing research / American Marketing Association
5
What makes online content viral?:
, In:Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing research / American Marketing Association
6
How attribute quantity influences option choice:
, In:Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing research / American Marketing Association
7
Visual influence and social groups:
, In:Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing research / American Marketing Association
11
What drives immediate and ongoing word of mouth?:
, In:Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Marketing science
12
Positive effects of negative publicity
, In:when negative reviews increase sales
Copies:
Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
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Journal of marketing research / American Marketing Association
13
Dogs on the street, Pumas on your feet
, In:how cues in the environment influence product evaluation an...
Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of advertising research / Advertising Research Foundation
15
Why do some advertisements get shared more than others?
, In:quantifying facial expressions to gain new insights
Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279