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Journal of marketing / American Marketing Association
1
Financial value of brands in mergers and acquisitions
, In:is value in the eye of the beholder?
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of marketing / American Marketing Association
2
Marketing initiatives, expected cash flows, and shareholder..:
, In:Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922