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Blattberg, Robert C
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1

A micromodeling approach to investigate the adversing-sales..:

, In: Management science
Blattberg, Robert C. ; Jeuland, Abel P.. (1981)  9 - p. 988-1005
Copies: Zentrale;
 
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2

The design of advertising experiments using statistical dec..:

, In: Journal of marketing research / American Marketing Association
Blattberg, Robert C.. (1979)  2 - p. 191-202
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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3

A comparison of the stable and student distributions as sta.. 

, In: The journal of business / The Graduate School of Business of the University of Chicago
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Blattberg, Robert C. ; Gonedes, Nicholas J.. (1977)  1 - p. 78-79
Copies:  Zentrale:Magazin Zs fb 9493
 
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4

A comparison of the stable and student distributions as sta.. 

, In: The journal of business / The Graduate School of Business of the University of Chicago
comment 
Praetz, Peter D. ; Blattberg, Robert C. ; Gonedes, Nicholas J.. (1977)  1 - p. 76-77
Copies:  Zentrale:Magazin Zs fb 9493
 
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5

Market segments and stochastic brand choice models:

, In: Journal of marketing research / American Marketing Association
Blattberg, Robert C.. (1976)  1 - p. 34-45
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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6

A Bayesian technique to discriminate between stochastic mod..:

, In: Management science
Blattberg, Robert C.. (1975)  6 - p. 682-696
Copies:  Zentrale:Magazin Zs fb 9975
 
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7

A comparison of the stable and student distributions as sta..:

, In: The journal of business / The Graduate School of Business of the University of Chicago
Blattberg, Robert C. ; Gonedes, Nicholas J.. (1974)  2 - p. 244-280
Copies:  Zentrale:Magazin Zs fb 9493
 
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8

Market segmentation using models of multidimensional purcha..:

, In: Journal of marketing / American Marketing Association
Blattberg, Robert C.. (1974)  4 - p. 17-28
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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9

Evaluation of the power of the Durbin-Watson statistic for ..:

, In: The review of economics and statistics / publ. for Harvard University
Blattberg, Robert C.. (1973)  4 - p. 508-515
Copies: Zentrale;
 
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10

An evaluation of the application of minimum Chisquare proce..:

, In: Journal of marketing research / American Marketing Association
Blattberg, Robert C.. (1973)  4 - p. 421-427
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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11

A statistical evaluation of transit promotion:

, In: Journal of marketing research / American Marketing Association
Blattberg, Robert C. ; Stivers, Samuel R.. (1970)  3 - p. 293-299
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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12

Treating zero brand sales observations in choice model esti.. 

, In: Journal of marketing research / American Marketing Association
consequences and potential remedies 
Briesch, Richard A.. (2008)  5 - p. 618-632
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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13

Database models and managerial intuition 

, In: Management science
50% model + 50% manager 
Blattberg, Robert C. ; Hoch, Stephen J.. (1990)  8 - p. 887-899
Copies: Zentrale;
 
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14

Price-induced patterns of competition:

, In: Marketing science
Blattberg, Robert C. ; Wisniewski, Kenneth J.. (1989)  4 - p. 291-309
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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15

Tracker 

, In: Journal of marketing research / American Marketing Association
an early test market forecasting and diagnostic model for n... 
Blattberg, Robert ; Golanty, John. (1978)  2 - p. 192-202
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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