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Bowen, Kevin
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The future is now 

, In: Journal of advertising research / Advertising Research Foundation
in pursuit of a more efficient and effective media strategy 
Poltrack, David F. ; Bowen, Kevin. (2011)  2 - p. 345-355
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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