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Brady, K.
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Touch versus tech 

, In: Journal of marketing / American Marketing Association
when technology functions as a barrier or a benefit to serv... 
Robinson, Stacey G. ; Sirianni, Nancy J. ; Brady, Michael K... (2014)  4 - p. 113-124
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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2

Service sweethearting 

, In: Journal of marketing / American Marketing Association
its antecedents and customer consequences 
Brady, Michael K. ; Voorhees, Clay M.. (2012)  2 - p. 81-98
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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