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Castillo-Alvarado, F L
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Love for logos 

, In: The journal of brand management
evaluating the congruency between brand symbols and typefac... 
Salgado-Montejo, Alejandro ; Olier, Juan Sebastián ; Alvarado, Jorge... (2014)  7/8 - p. 635-649
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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