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Cawley, Keisha M.
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1

In God's hands 

, In: Journal of marketing research / American Marketing Association
how reminders of god dampen the effectiveness of fear appea... 
Wu, Eugenia C. ; Cutright, Keisha M.. (2018)  1 - p. 119-131
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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2

Putting brands in their place 

, In: Journal of marketing research / American Marketing Association
how a lack of control keeps brands contained 
Cutright, Keisha M. ; Fitzsimons, Gavan J.. (2013)  3 - p. 365-377
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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3

How asking “who am I?” affects what consumers buy 

, In: Journal of marketing research / American Marketing Association
the influence of self-discovery on consumption 
Wu, Eugenia C. ; Cutright, Keisha M. ; Fitzsimons, Gavan J.. (2011)  2 - p. 296-307
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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4

Brands 

, In: Marketing science
the opiate of the nonreligious masses? 
Erdem, Tülin ; Cutright, Keisha M. ; Fitzsimons, Gavan J... (2011)  1 - p. 92-110
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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