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Chang, Aihwa
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Corporate branding, brand psychological ownership and brand.. 

, In: Journal of general management
multilevel analysis and managerial implications 
Chiang, Hsu-hsin ; Han, Tzu-shian ; Chang, Aihwa.. (2013)  1 - p. 55-80
Copies:  Zentrale:Magazin Zs fc 7756
 
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