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Chen, Yingge
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Unprofitable cross-buying 

, In: Journal of marketing / American Marketing Association
evidence from consumer and business markets 
Shah, Denish ; Qu, Yingge ; Chen, Sylia.. (2012)  3 - p. 78-95
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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