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Cheng, Julian Ming-Sung
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1

The determinants of the sports team sponsor’s brand equity 

, In: International journal of market research
a cross-country comparison in Asia 
Wang, Michael Chih-hung ; Purwanto, Bernardinus M. ; Erimurti, Kuntari.. (2011)  6 - p. 811-829
Copies:  Zentrale:E02 z bwl 402 240; Zentrale:Magazin Zs fe 1240
 
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2

Consumer attitudes and interactive digital advertising:

, In: International journal of advertising
Wang, Edward Shih-tse ; Chen, Lily Shui-lien ; Cheng, Julian Ming Sung.. (2009)  3 - p. 501-525
Copies: Zentrale;
 
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3

Impact of positioning strategies on corporate performance:

, In: Journal of advertising research / Advertising Research Foundation
Blankson, Charles ; Kalafatis, Stavros P. ; Hadjicharalambous, Costas.. (2008)  1 - p. 106-122
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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