Choi, Jin-Woo
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1

Can brands move in from the outside? 

, In: Journal of marketing / American Marketing Association
how moral identity enhances out-group brand attitudes 
Choi, Woo Jin. (2013)  2 - p. 96-111
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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2

The secret sauce for Super Bowl advertising 

, In: Journal of advertising research / Advertising Research Foundation
what makes marketing work in the world's most watched event 
Kim, Jin-woo ; Freling, Traci H.. (2013)  2 - p. 134-149
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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3

The higher moments of future earnings:

, In: The accounting review
Chang, Woo-Jin ; Monahan, Steven J. ; Ouazad, Amine.. (2021)  1 - p. 91-116
Copies: Zentrale;
 
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5

Audit pricing of shared leadership:

, In: Emerging markets finance & trade
Choi, Youn-Sik ; Lee, Woo-Jong ; Hyeon, Jiwon.. (2018)  1/2/3 - p. 336-358
Copies:  Zentrale: z vwl 480.2/915; Zentrale:Magazin Zs fe 4915
 
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