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Journal of marketing / American Marketing Association
1
Can brands move in from the outside?
, In:how moral identity enhances out-group brand attitudes
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of advertising research / Advertising Research Foundation
2
The secret sauce for Super Bowl advertising
, In:what makes marketing work in the world's most watched event
Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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Emerging markets finance & trade
5
Audit pricing of shared leadership:
, In:Copies:
Zentrale: z vwl 480.2/915; Zentrale:Magazin Zs fe 4915