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Deitz, George D.
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EEG-based measures versus panel ratings 

, In: Journal of advertising research / Advertising Research Foundation
predicting social media-based behavioral response to Super ... 
Deitz, George D. ; Peasley, Michael C. ; Coleman, Joshua T.... (2016)  2 - p. 217-227
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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