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Farrell, Justine Rapp
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What drives consumers to engage with influencers? 

, In: Journal of advertising research / Advertising Research Foundation
segmenting consumer response to influencers : insights for ... 
Farrell, Justine Rapp ; Sands, Sean ; Campbell, Colin L.. (2022)  1 - p. 35-48
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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Does depicting gay couples in ads influence behavioral inte.. 

, In: Journal of advertising research / Advertising Research Foundation
how appeal for ads with gay models can drive intentions to ... 
Bond, Bradley J. ; Farrell, Justine Rapp. (2020)  2 - p. 208-221
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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