Glenn, Andrea J.
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1

Enough Is enough! 

, In: Journal of marketing / American Marketing Association
the fine line in executing multichannel relational communic... 
Godfrey, Andrea ; Seiders, Kathleen. (2011)  4 - p. 94-109
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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2

How complementarity and substitution alter the customer sat..:

, In: Journal of marketing / American Marketing Association
Voss, Glenn B. ; Godfrey, Andrea ; Seiders, Kathleen. (2010)  6 - p. 111-127
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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