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Gonzalez, Oscar
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1

Brand equity and store brand tiers 

, In: International journal of market research
an analysis on an experimental design 
González-Benito, Óscar ; Martos-Partal, Mercedes ; Fustinoni-Venturini, Mariana. (2015)  1 - p. 73-94
Copies:  Zentrale:E02 z bwl 402 240; Zentrale:Magazin Zs fe 1240
 
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2

Inter-size and inter-brand competition analysis within a pr.. 

, In: The journal of brand management
scope of cannibalization effects 
González-Benito, Óscar ; Loyola-Galván, Zaira I. ; Muñoz-Gallego, Pablo A.. (2009/10)  4 - p. 254-265
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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3

Modelling accumulation: a theoretical and empirical applica..:

, In: Intervention
Arestis, Philip ; Dejuán, Óscar. (2012)  2 - p. 255-275
Copies:  Zentrale:Magazin Zs ff 3654
 
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