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Hada, D.
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Allocating spending on digital-video advertising 

, In: Journal of advertising research / Advertising Research Foundation
a longitudinal analysis across digital and television 
Shaikh, Nazrul I. ; Hada, Mahima ; Shrestha, Niva. (2019)  1 - p. 14-26
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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Supplier-selected referrals:

, In: Journal of marketing / American Marketing Association
Hada, Mahima. (2014)  2 - p. 34-51
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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