E-LIB Suche - Ergebnisse für: Harper, W. V.

1

Transportation and the public utilities:

, In: The American economic review / publ. by the American Economic Association

Farris, Martin T. ; Vickrey, William S. ; Wilson, George W..... (1969) 2 - p. 244-276

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2

Correlates of grocery product consumption rates:

, In: Journal of marketing research / American Marketing Association

Frank, Ronald E. ; Massy, William F. ; Boyd, Harper W.. (1967) 2 - p. 184-190

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3

Amerikanische Literatur zur Wirtschaftswerbung, (advertisin..:

, In: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung / Schmalenbach-Gesellschaft für Betriebswirtschaft e.V.

Hundhausen, Carl ; Boyd, Harper W. ; Stewart, John B.. (1965) 2/3 - p. 148-152

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4

Channels of distribution for consumer goods in Egypt:

, In: Journal of marketing / American Marketing Association

Boyd, Harper W. ; Sherbini, Abdel Aziz el ; Sherif, Ahmed Foaud. (1961) 6 - p. 26-33

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5

An attitudinal framework for advertising strategy:

, In: Journal of marketing / American Marketing Association

Boyd jr., Harper W. ; Ray, Michael L. ; Strong, Edward C.. (1972) 2 - p. 27-33

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6

What big agency men in Europe think of copy testing methods:

, In: Journal of marketing research / American Marketing Association

Boyd jr., Harper W. ; Ray, Michael L.. (1971) 2 - p. 219-223

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7

Media models for the industrial goods advertiser

, In: Journal of marketing / American Marketing Association

A do-it-yourself opportunity

Boyd jr., Harper W. ; Claycamp, Henry J. ; McClelland, Charles W.. (1970) 2 - p. 23-27

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8

[Besprechung von:] Robinson, Patrick and David J. Lick: Pro..:

, In: The journal of business / The Graduate School of Business of the University of Chicago

Boyd jr., Harper W. ; Robinson, Patrick J. ; Luck, David J.. (1965) 4 - p. 424-425

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9

Making marketing research more effective by using the admin..:

, In: Journal of marketing research / American Marketing Association

Boyd jr., Harper W. ; Britt, Steuart Henderson. (1965) 1 - p. 13-19

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10

On the use of marketing research in the emerging economies:

, In: Journal of marketing research / American Marketing Association

Boyd jr., Harper W. ; Frank, Ronald E. ; Massy, William F... (1964) 4 - p. 20-23

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11

Retailing in Great Britain:

, In: Journal of marketing / American Marketing Association

Boyd jr., Harper W. ; Piercy, Ivan. (1963) 1 - p. 29-35

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12

New dimension in consumer analysis:

, In: Harvard business review

Boyd jr., Harper W. ; Levy, Sidney J.. (1963) 6 - p. 129-140

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13

Marketing in India:

, In: Journal of marketing / American Marketing Association

Westfall, Ralph ; Boyd jr., Harper W.. (1960) 2 - p. 11-17

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14

The marketing structure of Venezuela:

, In: Journal of marketing / American Marketing Association

Boyd jr., Harper W. ; Clewett, Richard M. ; Westfall, Ralph L.. (1958) 4 - p. 391-397

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15

The use of structured tecniques in motivation research:

, In: Journal of marketing / American Marketing Association

Westfall, Ralph L. ; Boyd jr., Harper W. ; Campbell, Donald T.. (1957) 2 - p. 134-139

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