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The journal of brand management
1
Isolating strategy effectiveness of brands in an emerging m..
, In:a choice modeling approach
Copies:
Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
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Journal of behavioral and experimental economics
2
A prospect theory approach to assessing changes in paramete..:
, In:Copies:
Zentrale:E02 z vwl 069.1 jc/370
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Marketing
3
The calorie dilemma
, In:leaner and larger, or tastier yet smaller meals? ; calorie ...
Copies: Zentrale;