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Heiman, Amir
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1

Isolating strategy effectiveness of brands in an emerging m.. 

, In: The journal of brand management
a choice modeling approach 
Ghose, Sanjoy ; Lowengart, Oded ; Heiman, Amir. (2017)  2 - p. 161-177
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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2

A prospect theory approach to assessing changes in paramete..:

, In: Journal of behavioral and experimental economics
McWilliams, Bruce P. ; Heiman, Amir ; Just, David.. (2015)  - p. 105-117
Copies:  Zentrale:E02 z vwl 069.1 jc/370
 
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3

The calorie dilemma 

, In: Marketing
leaner and larger, or tastier yet smaller meals? ; calorie ... 
Heiman, Amir ; Lowengart, Oded. (2011)  4 - p. 305-316
Copies: Zentrale;
 
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