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Hewett, Kelly
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Brand licensing 

, In: Journal of marketing / American Marketing Association
what drives royalty rates? 
Jayachandran, Satish ; Kaufman, Peter ; Hewett, Kelly.. (2013)  5 - p. 108-122
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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2

Balancing standardization and adaptation for product perfor.. 

, In: Management international review
testing the influence of headquarters-subsidiary contact an... 
Subramaniam, Mohan ; Hewett, Kelly. (2004)  2 - p. 171-194
Copies: Zentrale; TB Wirtschaft;
 
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