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Hughes, Katie N
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"Mere measurement plus" 

, In: Journal of marketing research / American Marketing Association
how solicitation of open-ended positive feedback influences... 
Bone, Sterling A. ; Voorhees, Clay M. ; Liljenquist, Katie A..... (2017)  1 - p. 156-170
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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