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Hulland, John
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1

Aggressive marketing strategy following equity offerings an.. 

, In: Journal of marketing / American Marketing Association
the role of relative strategic flexibility 
Kurt, Didem ; Hulland, John. (2013)  5 - p. 57-74
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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2

The impact of outcome elaboration on suscepttibility to con..:

, In: Journal of marketing research / American Marketing Association
Nenkov, Gergana Y. ; Hulland, John ; Inman, J. Jeffrey.. (2009)  6 - p. 764-776
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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3

Value creation following merger and acquisition announcemen.. 

, In: Journal of marketing research / American Marketing Association
the role of strategic emphasis alignment 
Swaminathan, Vanitha ; Murshed, Feisal ; Hulland, John. (2008)  1 - p. 33-47
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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4

Resource attributes and firm performance in international j..:

, In: Journal of world business
Ainuddin, R. Azimah ; Hulland, John S. ; Rouse, Michael J... (2007)  1 - p. 47-60
Copies:  Zentrale: z bwl 001 jc/872; Zentrale:Magazin Zs fb 5871
 
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