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Journal of marketing / American Marketing Association
1
An abnormally abnormal intangible
, In:stock returns on customer satisfaction
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of marketing / American Marketing Association
2
Assessing performance outcomes in marketing:
, In:Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of marketing / American Marketing Association
3
Stock returns on customer satisfaction do beat the market
, In:gauging the effectof a marketing intangible
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Academy of Management journal
4
Looking backward instead of forward
, In:aspiration-driven influences on the efficiency of the capit...
Copies: Zentrale;
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Academy of Management journal
5
Firm-specific assets, multinationality, and financial perfo..
, In:a meta-analytic review and theoretical integration
Copies: Zentrale;