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Johnson, Lester W.
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1

The demand for beer, wine, and spirits 

, In: The journal of business / The Graduate School of Business of the University of Chicago
a systemwide analysis 
Clements, Kenneth W. ; Johnson, Lester W.. (1983)  3 - p. 273-304
Copies:  Zentrale:Magazin Zs fb 9493
 
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2

Card sorting as a technique for survey interviewing:

, In: Sozialwissenschaftliches Jahrbuch für Politik / hrsg. von Rudolf Wildenmann [u.a.]
Cataldo, Everett F. ; Johnson, Richard M. ; Kellstedt, Lyman A... (1971)  - p. 403-419
Copies:  Zentrale:Magazin Zs fc 3410
 
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3

Brand associations in the higher education sector 

, In: The journal of brand management
the difference between shared and owned associations 
Mirzaei, Abas ; Siuki, Elham Helen ; Gray, David.. (2016)  4 - p. 419-438
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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4

Exploring luxury value perceptions in China 

, In: International journal of market research
direct and indirect effects 
Sun, Gong ; D'Alessandro, Steven ; Johnson, Lester W.. (2016)  5 - p. 711-731
Copies:  Zentrale: z bwl 402 240; Zentrale:Magazin Zs fe 1240
 
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5

Establishing measures and drivers of consumer brand engagem..:

, In: The journal of brand management
Dwivedi, Abhishek ; Wilkie, Dean ; Weerawardena, Jay.. (2016)  5 - p. 41-69
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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6

Assessing ad-spend patterns to predict brand health 

, In: Journal of advertising research / Advertising Research Foundation
a model for advertisers to determine future advertising-bud... 
Mirzaei, Abas ; Gray, David ; Baumann, Christoph.. (2016)  2 - p. 169-182
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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7

The line extension dilemma 

, In: The journal of brand management
greater difference of similarity to existing products? 
Wilkie, Dean C. H.. (2015)  6 - p. 534-550
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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8

A behavioural long-term based measure to monitor the health..:

, In: The journal of brand management
Mirzaei, Abas ; Winzar, Hume ; Gray, David... (2015)  4 - p. 299-322
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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9

The impact of a celebrity endorser's credibility on consume..:

, In: The journal of brand management
Dwivedi, Abhishek. (2014)  7/8 - p. 559-578
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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10

Growth of a-plane InN on r-plane sapphire with a GaN buffer..:

, In: Applied physics letters / publ. by the American Institute of Physics
Lu, Hai ; Schaff, William J. ; Eastman, Lester F..... (2003)  6 - p. 1136-1138
Copies: Zentrale;
 
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11

Electronics and sensors based on pyroelectric AlGaN/GaN het..:

, In: Physica status solidi
Eickhoff, Martin ; Link, Angela ; Hermann, Martin.... (2003)  6 - p. 1878-1907
Copies:  Zentrale:Magazinturm-E02 15z phy 865 ja/22
 
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12

Problems in the area of poverty:

, In: The American economic review / publ. by the American Economic Association
Budd, Edward C. ; Radner, Daniel B. ; Morgan, James N..... (1969)  2 - p. 435-478
Copies:  Zentrale: z vwl 001 jc/649; Zentrale:Magazin Zs fc 1649
 
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13

Inclusion of detection in probability of survival models:

, In: Operations research / Institute for Operations Research and the Management Sciences
Dubins, Lester E. ; Morgenthaler, George W.. (1961)  6 - p. 782-801
Copies: Zentrale;
 
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14

A theory of speculation relating profitability and stabilit:

, In: The review of economics and statistics / publ. for Harvard University
Telser, Lester G. ; Baumol, W. J.. (1959)  3 - p. 295-302
Copies: Zentrale;
 
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15

Marijuana use, social discontent and political alienation 

, In: American political science review / publ. quarterly by the American Political Science Association
a study of high school youth 
Clarke, James W. ; Levine, E. Lester. (1971)  1 - p. 120-130
Copies:  Zentrale: z pol 001/160; Zentrale:Magazin Zs fb 7160
 
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