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Jong-Tsun Huang
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1

Reviews of market drivers of new product performance 

, In: International journal of market research
effects and relationships 
Tsai, Kuen-hung ; Huang, Chi-tsun ; Tsai, Mu-lin. (2013)  5 - p. 719-738
Copies:  Zentrale: z bwl 402 240; Zentrale:Magazin Zs fe 1240
 
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2

Stangers in strage lands 

, In: International journal of market research
hypermarkets and Chinese consumer culture misalignment 
Warden, Clyde A. ; Stanworth, James ; Chen, Judy F... (2012)  6 - p. 799-820
Copies:  Zentrale: z bwl 402 240; Zentrale:Magazin Zs fe 1240
 
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