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Journal of marketing research / American Marketing Association
1
A joint examination of quality choice and satisfaction
, In:the impact of circumstantial variables
Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing research / American Marketing Association
2
When trade-offs matter
, In:the effect of choice construal on context effects
Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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The journal of brand management
3
The forgotten side of marketing:
, In:Copies:
Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
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Journal of marketing research / American Marketing Association
4
Consumer value-maximizing sweepstakes and contests:
, In:Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Marketing science
5
Signaling quality through specialization:
, In:Copies:
Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
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Management science
6
Should consumers use the halo to form product evaluations?:
, In:Copies: Zentrale;
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Journal of marketing / American Marketing Association
7
The curse of competitiveness
, In:how advice from experienced colleagues and training can hur...
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of marketing / American Marketing Association
8
When old is gold
, In:the role of business longevity in risky situations
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922