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Katherine Anderson
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1

Snap judgement polling 

, In: International journal of market research
street interviews enabled by new technology 
Anderson, Katherine ; Wright, Malcolm ; Wheeler, Meagan. (2011)  4 - p. 463-478
Copies:  Zentrale:E02 z bwl 402 240; Zentrale:Magazin Zs fe 1240
 
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2

Do growing brands win younger consumers?:

, In: International journal of market research
Anderson, Katherine ; Sharp, Byron. (2010)  4 - p. 433-441
Copies:  Zentrale:E02 z bwl 402 240; Zentrale:Magazin Zs fe 1240
 
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