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Kumar, Anita
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1

Competititve advantage through engagement:

, In: Journal of marketing research / American Marketing Association
Kumar, V. ; Pansari, Anita. (2016)  4 - p. 497-514
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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2

Measuring the benefits of employee engagement:

, In: MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
Kumar, V. ; Pansari, Anita. (2014/15)  4 - p. 67-72
Copies:  Zentrale: z bwl 037/294; Zentrale:Magazin Zs fc 7294
 
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3

Modeling customer opt-in and opt-out in a permission-based ..:

, In: Journal of marketing research / American Marketing Association
Kumar, V. ; Zhang, Xi Alan ; Luo, Anita. (2014)  4 - p. 403-419
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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4

Recovering hidden buyer-seller relationship states to measu..:

, In: Journal of marketing research / American Marketing Association
Luo, Anita. (2013)  1 - p. 143-160
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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