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Kwon, Dong-Jun
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The role of affect and cognition in consumer evaluations of.. 

, In: The journal of brand management
perspectives from the United States and Korea 
Jong Woo Jun ; Cho, Chang-Hoan. (2007/08)  6 - p. 382-398
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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