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Lambrecht, Anja
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1

Algorithmic bias? 

, In: Management science
an empirical study of apparent gender-based discrimination ... 
Lambrecht, Anja ; Tucker, Catherine. (2019)  7 - p. 2966-2981
Copies: Zentrale;
 
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2

"Big Data ist kein Wettbewerbsvorteil":

, In: Harvard-Business-Manager
Lambrecht, Anja ; Wischmeyer, Nils. (2017)  1 - p. 16-17
Copies: Zentrale; TB BHV; TB Wirtschaft;
 
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3

Fee or free 

, In: Management science
when should firms charge for online content? 
Lambrecht, Anja ; Misra, Kanishka. (2017)  4 - p. 1150-1165
Copies: Zentrale;
 
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4

Price promotion for emotional impact:

, In: Journal of marketing / American Marketing Association
Aydinli, Aylin ; Bertini, Marco. (2014)  4 - p. 80-96
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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5

When does retargeting work? 

, In: Journal of marketing research / American Marketing Association
information specificity in online advertising 
Lambrecht, Anja. (2013)  5 - p. 561-576
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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6

When talk is "free" 

, In: Journal of marketing research / American Marketing Association
the effect of tariff structure on usage under two- and thre... 
Ascarza, Eva. (2012)  6 - p. 882-899
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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7

Paying with money or effort 

, In: Journal of marketing research / American Marketing Association
pricing when customers anticipate hassle 
Lambrecht, Anja. (2012)  1 - p. 66-82
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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8

Stuck in the adoption funnel 

, In: Marketing science
the effect of interruptions in the adoption process on usag 
Lambrecht, Anja ; Seim, Katja. (2011)  2 - p. 355-367
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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9

Ursachen eines Flatrate-Bias 

, In: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung / Schmalenbach-Gesellschaft für Betriebswirtschaft e.V.
Systematisierung und Messung der Einflussfaktoren 
Lambrecht, Anja. (2006)  5 - p. 588-617
Copies: Zentrale;
 
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