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Lee, Moon-Gyo
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The impact of celebrity-product incongruence on the effecti..:

, In: Journal of advertising research / Advertising Research Foundation
Lee, Jung-gyo ; Thorson, Esther. (2008)  3 - p. 433-449
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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