Lee, Zachary W.
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1

Country-of-origin fit 

, In: The journal of brand management
when does a discrepancy between brand origin and country of... 
Johnson, Zachary S. ; Tian, Yichao ; Lee, Sangwon. (2016)  4 - p. 403-418
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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2

Determinants of awareness and use ICT-based market informat.. 

, In: Quarterly journal of international agriculture
the case of smallholder farmers in Kenya 
Okello, Julius J. ; Kirui, Oliver K. ; Gitonga, Zachary M.... (2014)  3 - p. 263-282
Copies:  Zentrale:Magazin Zs fb 4083
 
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