I agree that this site is using cookies. You can find further informations here.
X
María Guillen
6  results:
Articles (Print) X
Search for persons X
?
1

Relating brand equity and customer equity 

, In: International journal of market research
an exploratory study 
Romero, Jaime ; Yagüe Guillén, María Jésus. (2015)  4 - p. 631-651
Copies:  Zentrale: z bwl 402 240; Zentrale:Magazin Zs fe 1240
 
?
2

Gesundheitsreformen in Südeuropa während der Eurokrise: e..:

, In: WSI-Mitteilungen
Petmesidou, Maria ; Pavolini, Emmanuele ; Guillén, Ana M.. (2015)  6 - p. 427-435
Copies: Zentrale; SOCIUM;
 
?
3

Trade credit periods in retail commerce for products of mas.. 

, In: European retail research
an application to Spanish legislation 
Oubiña, Javier ; Romero, Jaime. (2010)  1 - p. 51-70
Copies:  Zentrale:Magazin Zs ff 3948
 
?
4

The determinants of store brand market share 

, In: International journal of market research
a temporal and cross-sectional analysis 
Rubio Benito, Natalia. (2009)  4 - p. 501-519
Copies:  Zentrale: z bwl 402 240; Zentrale:Magazin Zs fe 1240
 
?
5

Formation of the commercial margins for fresh foods in Spai..:

, In: European retail research
Oubiña, Javier ; Romero, Jaime. (2009)  2 - p. 107-126
Copies:  Zentrale:Magazin Zs ff 3948
 
?
6

Store brand management and channel dependence: a model from..:

, In: The journal of brand management
Rubio Benito, Natalia. (2007/08)  4 - p. 272-290
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
1-6