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Maria Dolores Pino-Pino
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How to shape consumer reaction to corporate environmental c.. 

, In: Journal of advertising research / Advertising Research Foundation
accentuating the negative to build trust can elicit favorab... 
Pino, Giovanni ; Nataraajan, Rajan ; Viglia, Giampaolo... (2022)  1 - p. 62-86
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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