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Martí, Joaquín
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Factors contributing brand attitude in advergames 

, In: The journal of brand management
entertainment and irritation 
Martí-Parreño, José ; Aldas-Manzano, Joaquín ; Currás-Pérez, Rafael.. (2012/13)  5 - p. 374-388
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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