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Mathew, Joseph
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University branding: Understanding student's choice of an e..:

Joseph, Mathew ; Mullen, Eileen Wall ; Spake, Deborah
The journal of brand management.  20 (2012)  1 - p. 1-12 , 2012
Link: https://doi.org/10.1057/..
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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2

University branding 

, In: The journal of brand management
understanding student's choice of an educational institutio 
Joseph, Mathew ; Mullen, Eileen Wall ; Spake, Deborah. (2012/13)  1 - p. 1-12
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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