E-LIB Suche - Ergebnisse für: McCarthy, S

1

A Linguistic Analysis of Simplified and Authentic Texts:

Crossley, Scott A ; McCarthy, Philip M ; Louwerse, Max M.
The modern language journal. 91 (2007) 1 - p. 15-30 , 2007

Copies: Zentrale:E03 z pae 611 j/017; Zentrale:Magazin Zs fb 4017

2

Wertsache Kundenbeziehung:

, In: Harvard-Business-Manager

McCarthy, Daniel ; Fader, Peter. (2020) 11 - p. 30-35

Copies: Zentrale; TB BHV; TB Wirtschaft;

3

Valuing subscription-based businesses using publicly disclo..:

, In: Journal of marketing / American Marketing Association

McCarthy, Daniel ; Hardie, Bruce G. S. ; Fader, Peter. (2017) 1 - p. 17-35

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

4

Standing out from the crowd

, In: Journal of advertising research / Advertising Research Foundation

the caucus methodology for eliciting brand associations acr...

McCarthy, Michael S. ; Oakenfull, Gillian. (2014) 2 - p. 163-177

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

5

US airport costs and production technology

, In: Journal of transport economics and policy / The London School of Economics and Political Science and the University of Bath

a translog cost function analysis

McCarthy, Patrick S.. (2014) 3 - p. 427-447

Copies: Zentrale:Magazin Zs fe 3214

6

The asymmetric effects of extending brands to lower and hig..:

, In: Journal of marketing / American Marketing Association

Heath, Timothy B.. (2011) 4 - p. 3-20

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

7

Production and cost in the US paper and paperboard industry:

, In: Applied economics

McCarthy, Patrick S. ; Urmanbetova, Aselia. (2011) 22/24 - p. 2883-2893

Copies: Zentrale;

8

Examining the realtionship between brand usage and brand kn..:

, In: The journal of brand management

Oakenfull, Gillian K.. (2009/10) 4 - p. 279-288

Copies: Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043

9

Targeting a minority without alienating the majority

, In: Journal of advertising research / Advertising Research Foundation

advertising to gays and lesbians in mainstream media

Oakenfull, Gillian K. ; Greenlee, Timothy B.. (2008) 2 - p. 191-198

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

10

The role of captivity in aggregate share models of intercit..:

, In: Journal of transport economics and policy / The London School of Economics and Political Science and the University of Bath

McCarthy, Patrick S.. (1997) 3 - p. 293-308

Copies: Zentrale:Magazin Zs fe 3214

11

Market price and income elasticities of new vehicle demands:

, In: The review of economics and statistics / publ. for Harvard University

McCarthy, Patrick S.. (1996) 3 - p. 543-547

Copies: Zentrale;

12

Estimating loyalty and switching with an application to the..:

, In: Management science

McCarthy, Patrick S.. (1992) 10 - p. 1371-1393

Copies: Zentrale;