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McGrath, Robert J
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American girl and the brand gestalt 

, In: Journal of marketing / American Marketing Association
closing the loop on sociocultural branding research 
Diamond, Nina ; Muñiz, Albert M. ; Kozinets, Robert V.... (2009)  3 - p. 118-134
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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