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Merchant, Altaf
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1

Is old gold? 

, In: Journal of advertising research / Advertising Research Foundation
how heritage "sells" the university to prospective students... 
Rose, Mei ; Merchant, Altaf ; Rose, Gregory. (2017)  3 - p. 335-351
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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2

Is old gold?: How heritage "sells" the university to prospe..:

Rose, Mei ; Rose, Gregory M ; Merchant, Altaf
Journal of advertising research.  57 (2017)  3 - p. 335-351 , 2017
Link: https://doi.org/10.2501/..
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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3

How strong is the pull of the past? 

, In: Journal of advertising research / Advertising Research Foundation
measuring personal nostalgia evoked by advertising 
Merchant, Altaf ; LaTour, Kathryn A. ; Ford, John B... (2013)  2 - p. 150-165
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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4

Nostalgia drives donations 

, In: Journal of advertising research / Advertising Research Foundation
the power of charitable appeals based on emotions and inten... 
Ford, John B. ; Merchant, Altaf. (2010)  4 - p. 450-459
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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5

When consumers tune out advertising messages 

, In: Journal of advertising research / Advertising Research Foundation
development and validation of a scale to measure advertisin... 
Tripathi, Sanjeev ; Pandey, Jatin ; Ambika, Anupama... (2022)  1 - p. 3-17
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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