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Merkle, E.
1
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1
Neuere Ansätze zur Messung des Werbeerfolgs unter besonder..:
, In:
Journal of business economics
Andritzky, K.
;
Merkle, E.
. (1976) 8 - p. 571-588
Copies:
Zentrale:Magazin Zs
fc 1557
1-1
