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Mittal, Vikas
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1

Power distance belief and impulsive buying:

, In: Journal of marketing research / American Marketing Association
Zhang, Yinlong ; Mittal, Vikas. (2010)  5 - p. 945-954
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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2

Distribution network redesign for marketing competitiveness:

, In: Journal of marketing / American Marketing Association
Yildirim, Tuba Pinar ; Tadikamalla, Pandu ; Mittal, Vikas... (2009)  2 - p. 146-163
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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3

Publish and prosper 

, In: Marketing science
the financial impact of publishing by marketing faculty 
Mittal, Vikas ; Feick, Lawrence ; Murshed, Feisal. (2008)  3 - p. 430-442
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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4

The right way to manage unprofitable customers:

, In: Harvard business review
Mittal, Vikas ; Sarkees, Matthew ; Murshed, Feisal. (2008)  4 - p. 94-102
Copies:  Zentrale:Magazin Zs fb 9476; Zentrale: fc 7933
 
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5

Mit unrentablen Kunden richtig umgehen:

, In: Harvard-Business-Manager
Mittal, Vikas ; Sarkees, Matthew ; Murshed, Feisal. (2008)  10 - p. 58-72
Copies: Zentrale; TB BHV; TB Wirtschaft;
 
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6

Gender jeopardy in financial risk taking:

, In: Journal of marketing research / American Marketing Association
He, Xin ; Inman, Jeffrey ; Mittal, Vikas. (2008)  4 - p. 414-424
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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7

To cut costs, know your customer:

, In: MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
Mittal, Vikas ; Sridhar, Shrihari ; Best, Roger J.. (2021)  2 - p. 12-13
Copies:  Zentrale: z bwl 037/294; Zentrale:Magazin Zs fc 7294
 
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8

Segmentation of spatially dependent geographical units 

, In: Management science
model and application 
Govind, Rahul ; Chatterjee, Rabikar ; Mittal, Vikas. (2018)  4 - p. 1941-1956
Copies: Zentrale;
 
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9

Relative strategic emphasis and firm-idiosyncratic risk 

, In: Journal of marketing / American Marketing Association
the moderating role of relative performance and demand inst... 
Han, Kyuhong ; Mittal, Vikas ; Zhang, Yan. (2017)  4 - p. 25-44
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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10

How does local-global identity affect price sensitivity?:

, In: Journal of marketing / American Marketing Association
Gao, Huachao ; Zhang, Yinlong ; Mittal, Vikas. (2017)  3 - p. 62-79
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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11

Cross-validation of customer and employee signals and firm ..:

, In: Journal of marketing research / American Marketing Association
Groening, Christopher ; Mittal, Vikas ; Zhang, Yan. (2016)  1 - p. 61-76
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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12

Managing customer value in business-to-business markets:

, In: Marketing review St. Gallen / Universität St. Gallen
Mittal, Vikas ; Frennea, Carly. (2014)  3 - p. 46-53
Copies:  Zentrale:Magazin Zs fe 5758
 
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13

When does recognition increase charitable behavior? 

, In: Journal of marketing / American Marketing Association
toward a moral identity-based model 
Winterich, Karen Page ; Aquino, Karl. (2013)  3 - p. 121-134
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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