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Montoro, Miguel
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How green should you be 

, In: Journal of advertising research / Advertising Research Foundation
can environmental associations enhance brand performance? 
Montoro-Rios, Francisco Javier ; Rodríguez-Molina, Miguel-Angel. (2008)  4 - p. 547-563
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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