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Moreau, E.
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Facilitating and rewarding creativity during new product de..:

, In: Journal of marketing / American Marketing Association
Burroughs, James E. ; Dahl, Darren W. ; Moreau, C. Page... (2011)  4 - p. 53-67
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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