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Núñez, Laura
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Plackett-Burman design in choice-based conjoint analysis 

, In: International journal of market research
a case of estimating warning message distribution on tobacc... 
Huertas-Garcia, Ruben ; Guitart-Tarrés, Laura ; Núñez Carballosa, Ana. (2016)  4 - p. 569-594
Copies:  Zentrale:E02 z bwl 402 240; Zentrale:Magazin Zs fe 1240
 
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