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Naval, Neeraj S.
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Marketing initiatives, expected cash flows, and shareholder..:

, In: Journal of marketing / American Marketing Association
Rao, Ramesh K. ; Bharadwaj, Neeraj. (2008)  1 - p. 16-26
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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