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Norris, Matthew B.
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A dynamic model for digital advertising 

, In: Journal of marketing research / American Marketing Association
the effects of creative format, message content, and target... 
Bruce, Norris I. ; Murthi, B. P. S. ; Rao, Ram C.. (2017)  2 - p. 202-218
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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