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Panda, Naresh K
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1

Do CMO incentives matter? 

, In: Management science
an empirical investigation of CMO compensation and its impa... 
Bansal, Naresh K. ; Wintoki, M. Babajide ; Joseph, Kissan.. (2017)  6 - p. 1993-2015
Copies: Zentrale;
 
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2

Measuring consumer design perceptions for digital divices 

, In: The journal of brand management
a multi-dimensional scale 
Dash, Satyabhushan ; Mishra, Abhishek ; Malhotra, Naresh K... (2015)  7 - p. 603-630
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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3

One, few or many? 

, In: International journal of market research
an integrated framework for identifying the items in measur... 
Mukhopadhyay, Soumya ; Dash, Satyabhusan ; Malhotra, Naresh K... (2012)  6 - p. 835-862
Copies:  Zentrale:E02 z bwl 402 240; Zentrale:Magazin Zs fe 1240
 
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4

A comparative study on parameter recovery of three approach..:

, In: Journal of marketing research / American Marketing Association
Tomiuk, Marc A. ; Hwang, Heungsun ; Malhotra, Naresh K.... (2010)  4 - p. 699-712
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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5

Does NAFTA influence Mexico's product image? 

, In: Management international review
a theoretical framework and an empirical investigation in t... 
Agarwal, James. (2002)  4 - p. 441-471
Copies: Zentrale; TB Wirtschaft;
 
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6

Validity and structural reliability of multidimensional sca..:

, In: Journal of marketing research / American Marketing Association
Malhotra, Naresh K.. (1987)  2 - p. 164-173
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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