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Park, Jae Whan
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1

Consumers's decision plans and subsequent choice behavior:

, In: Journal of marketing / American Marketing Association
Park, C. Whan. (1981)  2 - p. 33-47
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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2

The effect of individual and situation-related factors on c..:

, In: Journal of marketing research / American Marketing Association
Park, C. Whan. (1976)  2 - p. 144-151
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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3

The power of a good logo:

, In: MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
Park, C. Whan ; Pol, Gratiana. (2013/14)  2 - p. 10-12
Copies:  Zentrale: z bwl 037/294; Zentrale:Magazin Zs fc 7294
 
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4

Brand attachment and brand attitude strength 

, In: Journal of marketing / American Marketing Association
conceptual and empirical differentiation of two critical br... 
Priester, Joseph ; Iacobucci, Dawn ; Park, C. Whan... (2010)  6 - p. 1-17
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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5

Dilution and enhancement of celebrity brands through sequen..:

, In: Journal of marketing research / American Marketing Association
Han, Jeanie ; Luo, Lan ; Chen, Xinlei.. (2010)  6 - p. 1114-1128
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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6

Political economy of the arms race in Korea 

, In: Asian survey
queries, evidence, and insights 
Park, Tong-whan. (1986)  8 - p. 839-850
Copies:  Zentrale: z pol 300 5aa/400; Zentrale:Magazin Zs fb 6080
 
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7

Consumer response to television commercials 

, In: Journal of marketing research / American Marketing Association
the impact of involvement and background music on brand att... 
Park, C. Whan ; Young, S. Mark. (1986)  1 - p. 11-24
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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8

Strategic brand concept-image management:

, In: Journal of marketing / American Marketing Association
Park, C. Whan ; Jaworski, Bernard J. ; MacInnis, Deborah J.. (1986)  4 - p. 135-145
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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