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Pieters, Maria
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1

Analyst earning forecasts and advertising and R&D budgets 

, In: Journal of marketing research / American Marketing Association
role of agency theoretic monitoring and bonding costs 
Elsen, Millie ; Pieters, Rik ; Wedel, Michel. (2016)  4 - p. 563-579
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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2

The role of market orientation in advertising spending duri.. 

, In: Journal of marketing research / American Marketing Association
the case of Turkey in 2001 
Özturan, Peren. (2014)  2 - p. 139-152
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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3

Copy alert 

, In: Journal of marketing research / American Marketing Association
a method and metric to detect visual copycat brands 
Satomura, Takuya. (2014)  1 - p. 1-13
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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4

Emotion-induced engagement in Internet video advertisements:

, In: Journal of marketing research / American Marketing Association
Teixeira, Thales. (2012)  2 - p. 144-159
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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5

When high-similarity copycats lose and moderate-similarity .. 

, In: Journal of marketing research / American Marketing Association
the impact of comparative evaluation 
Horen, Femke van. (2012)  1 - p. 83-91
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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6

The stopping power of advertising 

, In: Journal of marketing / American Marketing Association
measures and effects of visual complexity 
Pieters, Rik. (2010)  5 - p. 48-60
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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7

Raising the BAR 

, In: Journal of marketing research / American Marketing Association
bias adjustment of recognition tests in advertising 
Aribarg, Anocha. (2010)  3 - p. 387-400
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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8

Reducing social desirability bias through item randomized r.. 

, In: Journal of marketing research / American Marketing Association
an application to measure underreported desires 
Jong, Martijn G. de ; Fox, Jean-Paul. (2010)  1 - p. 14-27
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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9

Moment-to-moment optimal branding in TV commercials 

, In: Marketing science
preventing avoidance by pulsing 
Teixeira, Thales S.. (2010)  5 - p. 783-804
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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10

Sales effects of attention to feature advertisements 

, In: Journal of marketing research / American Marketing Association
a Bayesian mediation analysis 
Zhang, Jie. (2009)  5 - p. 669-681
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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11

Eye-movement analysis of search effectiveness:

, In: Journal of the American Statistical Association / ed. W. Allen Wallis
Lans, Ralf van der. (2008)  482 - p. 452-461
Copies: Zentrale;
 
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12

Competitive brand salience:

, In: Marketing science
Lans, Ralf van der. (2008)  5 - p. 922-931
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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13

Optimal feature advertising design under competitive clutte:

, In: Management science
Pieters, Rik. (2007)  11 - p. 1815-1828
Copies: Zentrale;
 
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