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Pina, Melanie M.
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Projecting banks' identities through corporate websites 

, In: The journal of brand management
a comparative analysis of Spain and the United Kingdom 
Bravo, Rafael ; Matute, Jorge ; Pina, José M... (2012/13)  7 - p. 533-557
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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